From Los Angeles comes w. awake, a contemporary slow fashion brand created for women who appreciate garments that are beautiful inside and out — just like how they are themselves. Our brand philosophy of stay cozy, stay chic is conversed through every single piece we design, down to the very first step of selecting high quality fabrics. Our goal is to offer clothing that you will reach for more and more often.
I am from the family that has been in the cashmere industry for more than 3 decades. It was through both nature and nurture that I learned about the importance of producing garments with high-quality materials that are crafted to last.
I regard fashion as a tool for self-discovery and empowering women. During my journey to grow the brand, I figured the creative process were the gateway to better expressing who I was, - or wanted to be. We at w. awake believe in buying less, wearing more and we invite you to join us on this “awakening” journey.