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From the heart of Los Angeles comes w. awake, a contemporary slow fashion brand designed for the modern woman who appreciates garments that are not only beautiful, but also ethically crafted. Our brand philosophy of stay cozy, stay chic is embodied in every single piece we create, starting with the careful selection of high-quality fabrics. Our mission is to offer clothing that you will love and cherish for years to come.
Growing up in a family that has been in the cashmere industry for over three decades, I learned the importance of producing garments with materials that are crafted to last. Our journey at w. awake is rooted in the belief that fashion can be a powerful tool for self-expression and empowering women. Through our creative process, we strive to create pieces that allow you to confidently showcase your individuality.
We believe in the power of conscious consumerism and encourage you to join us on this "awakening" journey. By choosing to buy less and wear more, you can make a positive impact on the environment while looking and feeling your best. Let us take this journey together towards a more sustainable and stylish future.