As a brand, we understand the importance of making conscious choices that benefit not only ourselves, but the world around us. That's why at w.awake, we are committed to crafting sustainable and timeless pieces that not only make women feel good, but also make a positive impact on our environment. Our unwavering commitment to sustainability is reflected in every aspect of our business, and we are proud to inspire positive change through the power of fashion.
At w.awake, we strive to inspire an awakening in the world of fashion. Our mission is to encourage the conscious consumption of clothing, with a focus on timeless designs and sustainable practices. We source our materials with ethical mindfulness and environmental awareness, and our goal is to empower women to make a positive impact on the planet through their wardrobe choices.
Our vision is to empower women through fashion, offering a path of self-discovery and personal expression. We believe that by creating thoughtfully-made products with a sense of grace and responsibility, we can inspire women to wear better and live better. We envision a world where fashion is a tool for positive change, and where every garment is a reflection of mindful design and ethical production.
At w.awake, we believe that timeless design transcends fleeting trends. Our garments are designed with the intention of empowering women to feel their best, while also reducing the impact on our planet. Our creative process prioritizes easy silhouettes, relaxing color palettes, and impeccable craftsmanship to create pieces that are both beautiful and sustainable.
We take great care in sourcing the highest quality, eco-friendly materials for our unique collection. Our materials include luxurious fabrics such as cashmere, wool, cotton, silk, bamboo, linen, and recycled synthetics. We've developed a close relationship with artisans in Japan who share our values and work with them to create fabrics that are durable and long-lasting. Our commitment is to use at least 50% natural and recycled materials in every collection we produce.
Our dedication to sustainability extends to every aspect of our production process. We work with factories that are in close proximity to our material sourcing locations, reducing transportation emissions. Our skilled artisans employ ethical production methods, using technology that minimizes waste and conserves energy. We take pride in every step of our process, from design to production, to create beautiful, sustainable pieces that inspire confidence and respect for our planet.