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This unprecedented global pandemic has truly changed the way that we live today. During this time, we have been carefully reflecting upon the long journey ahead of us.
Due to the quarantine, more animals have been seen out and about and the world is quickly returning to a more harmonious state. This has us thinking – do we really need to update our fashion lines each and every season? What can we, as a brand, do to contribute to the healing of our environment and to consciously reduce our carbon footprint?
The answer is definite – ethical mindfulness and environmental awareness. We are aiming to build a brand within an eco-friendly and sustainable system that focuses on three cornerstones: mindful design, sourcing of natural materials and eco-friendly production processes.
Trends may come and go but timeless design will last.We think fashion don’t have to be lound.When women feel comfortable with themselves, they would believe in less is more. During our creative process, we prioritize easy silhouette, relaxing color palette and craftsmanship.
When crafting our unique collection at w.awake, eco-friendly fabrication is always at the front of our minds.We source sustainable material such as cashmere, wool, cotton, silk, bamboo, linen, and recycled synthetics.We’ve been closely working with craftsmen from Japan to develop quality fabric that last longer. We are committed to using at least 50% of natural/recycled fabrication in each of our collection.
In order to minimize our carbon footprint, we have chosen to work with factories that are in close proximity to our material sourcing place.
