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November 24, 2021 2 min read

A brand launch event in Manhattan, New York

In October,w.awake was officially born, and a few weeks ago, we held a cozy and chic launch party in the heart of Soho to celebrate the launch with editors and content creators who are based in New York. We were showered with a tremendous amount of love and support.

“For a new brand like w.awake, whether it is attending the event or simply giving us a follow on Instagram, every little kind of support means a lot to us — more than anyone can imagine, and we really appreciate it.” — Sharon Wang, Founder at w.awake.

At the event, we showcased our current new arrivals, which included fall to winter essentials. Several classic styles are designed with a modern twist. Nevertheless, every single piece is carefully created with the intention of becoming wardrobe staples that will last for many years to come.

Of course, the event would not have been possible without our sponsors who share our values in sustainability and one's wellbeing. The sponsors include non-toxic nail care wellness brand sundays studio, vegan skincare brand Superegg, fashion brand Verafied, innovative feminine care brand Nannocare, and sustainable beverage brand Quinn Rosé. We are so grateful that our guests were able to enjoy a glass of rosé while browsing through our collection and getting manicures done at the event.

Many influencers showed up at the event in their w.awake garments and it was so great to see the same pieces styled in different ways. One of the most popular items was the subtly statement-making Sonya Color-block Trench Coat. The contrasting collar and sleeves adds depth to a classic silhouette— no wonder it’s well-adored.


The matching cashmere set, featuring the Angela Bandeau andBrooke Biking Shortswas also receiving a tremendous amount of liking. We loved how people styled the set by layering over an oversized blazer or shirt, and completing the outfit with a pair of boots!

Our goal at w.awake is not just to elevate one’s wardrobe, but also to elevate one’s lifestyle with cozy and chic clothing. More than just offering garments that are soft-to-touch and easy to wear, we want women feeling comfortable with who they are when they are in w.awake’s pieces.

From Los Angeles, w.awake is a contemporary brand that advocates the slow fashion movement. Every single piece is made for women who appreciate garments that are beautiful in every aspect, inside and out  — like how they are themselves. Learn more about our brand and our founder here.

Be sure to follow us on Instagram and Pinterest for daily inspiration and updates.


The w.awake team

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