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From Los Angeles comes w. awake, a contemporary slow fashion brand created for women who appreciate garments that are beautiful inside and out-just like how they are themselves.

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New Vision

W.CASHMERE was founded in 2018 and has been sold to over 100 boutique stores over the states and Asia, including Marcus Lemonis, Urban Outfitter, and Lord & Taylor

w.awake is a new vision of W.CASHMERE. We at w. awake believe in buying less, wearing more and we invite you to join us on this “awakening” journey, to look at the world of fashion with a fresh pair of eyes.


Our definition of “coziness” 

Ensuring that women feel comfortable in our clothes — and more importantly, feel comfortable in their own skin and with who they are.